This basically results in search engine automatically ranking you for all semantic related keyphrases for your main theme/subthemes.
This new approach takes in the most advanced cutting edge search engine optimization techniques. It is an approach designed to completely dominate even the most competitive vertical market instead of settling for the conventional approach of low hanging fruit or what are known as long tail keywords and sub niches. Through advanced site architecture and internal linking, together with proper theming and LSI (latent Semantic Indexing), it will enable even a new web site to outrank other sites regardless of their high page rank or the amount of backlinks. This is the golden elixir of internet marketing
Latent Semantic Indexing or LSI for short is the new way the top search engines determine the theme of a website or web page. It works by analysing language and determining relationships between different words. This is known as co-occurrence. When a page has a number of related words then search engines are able to accurately determine the theme of the page. This mirrors the way a human would determine the theme of the page.
The search engines access the theme quality based on not just the keyword density of a single phrase repeated throughout the text as in old school SEO … but on an overall theme density! This theme density takes into account synonyms related to the main topic.
These are not just the synonyms that you will find in a thesaurus but search engine synonyms.
These are words and phrases that the search engines find on authority sites on the subject and especially what are called statistically improbably phrases and expert verbiage.
The first of these terms are phrases that occur frequently on authority sites on the same theme but which are unlikely to occur on sites in other niches (at least not as frequently).
The second term (expert verbiage) in most cases are also statistically improbable phrases but specifically refers to specialized vocabulary used by experts in that industry.
The use of search engine proven synonyms, statistically improbably keyphrases, expert verbiage and co-occurrence and other factors in the LSI algorithm allows the search engines to determine the theme of website or webpage with an extremely high degree of accuracy.
This means the days of SEO spamming techniques and manipulating the search engine results with poor quality irrelevant content are over.
New methods are required which focus on quality unique LSI themed content, silo structured websites with specific internal link structures and LSI based market and keyword research.
Our new packages will do all this to give you, the client, a major advantage in the natural search results that will allow you to dominate your vertical market.
The optimization involves the following elements:
- Vertical Market Research & LSI Keyword Research
- Site Architecture & Internal Linking Structure Rebuilding
- Thematic (LSI) Content Development
- Link Building & Article Marketing
Themed Content Development:
Obviously along with the site architecture, the website needs good content based on the right keywords so the search engines can determine the theme of the site. After the keyword research is done we will develop a site blueprint. This will show the structure of the site and show which keyphrases need to be included on which pages to maximize the LSI based theme of the site. From this blueprint we will the go about creating the content of your site based on the right keyphrases and ensuring the optimum theme density.
An important point here is that the aim is to cover all possible variations of keywords within your market. Unlike traditional SEO where one optimized page represented one or at most 2 - 3 keyphrases. With the new approach one page can have as many as 30 - 50 keywords. Remember these aren't just variations of the same keyword which would make this impossible in the old school approach and would be seen as keyword stuffing or spamming. These are synonyms and expert terms that flow naturally through the text. Basically this is the way a subject matter expert would write … unlike the unnatural multiple repetition of keywords you would get with conventional SEO.
So not only do you have the benefit of getting ranked on far more keywords, the text actually flows far more naturally to the visitor who is reading the content. Just to put this into perspective … with LSI based search engine optimization on a 30 page site would be optimized for 750 - 1000 keywords. A top level 100 page site would be optimized for 3000 - 5000 keywords! Bearing in mind an important fact that over half the searches in the major search engines are unique searches … meaning one time searches that will never show up in any keyword research tool, you understand the power of this in being able to have a site ranked for many combinations of keywords that you would never have thought of due to the theming and number of synonymic keywords on the pages. Hopefully after reading this you are able to appreciate the sheer power of this approach.
Keyword Research & Market Research
Whereas conventional SEO would involve entering a number of seed terms and looking for long tail keywords that have high searches but low competition. With the new approach the aim is to completely dominate all the keywords in the market from top to bottom regardless of the levels of competition. In fact using LSI and silo theming, competition becomes far less important as the techniques are so advanced it is possible to bypass most competition anyway … even for sites with huge numbers on inbound links and high page rank (PR).
However we don't start at the normal keyword level. We take a vertical view of the top of your market. Starting with a very broad theme. From this we can get a top down view of the market and find related themes that we may not have considered to add to the theme of the site. We utilize market research to find the value of the keyword themes, market share of the keywords and themes, profitability of the particular theme and a number of other factors. We conduct several vertical market drill downs, then select the best theme or themes to use for the clients website.
Then we move down through different levels of the intended site structure, from the project level, silo level down to the article level and finally generate a site blueprint consisting of all the kyphrases we need to include in the entire site and which pages these should be on. We then optimize your website as outlined on the web design page.
If you would like more information on how you can really dominate the search engines please feel free to contact us for a free consultation.
