It's not our intention to bore you with all the jargon and buzzwords surrounding search engine optimisation and pay-per-click, which is what the tech stuff really is. In fact you don't even need to read this page if you don't want to. We've put it in because we know some people like to know what's going on under the hood as it were.

Our skills in SEO and PPC are the key tools that we use in delivering you campaign.


Pay-per-click

PPC is a good choice for short-term gain. You can turn it on and off like a tap. For the vast majority of companies, it's not a good choice for a long-term (i.e. 12 months +) campaign because of the costs. Google is suggesting £35,000 a day for one particular keyword. OK that's not representative but most businesses will find that for long-term PPC is exceptionally high cost.

PPC is one of those products that at first sight seem a simple DIY function. But looking deeper, with skilled management, PPC is open to a lot of fine tuning. "Has potential" as our estate agents friends might say. Our apologies to you if you're an estate agent and you don't say that!

We're really tempted to say rough tuning as well because the majority of do-it-yourselfers miss the mark. Whilst they get some return and may be happy with it, it could be much higher. There are a lot of hard and soft issues involved. We're experts in polishing the rough starting point - that's what most people don't go beyond - to squeeze the last drop of benefit out of PPC. Part of the SEpro offering is the extremely important value-add in this area, looking at things like Bid Optimisation and Conversion Optimisation - and these are not the same as search engine optimisation. This work impacts on the content of the website itself also. Taking into account the potential costs of PPC, it's important that this work is done or you might as well flush £50 notes down the loo! By the way our service is competitively priced, so if you find you've a got a few £50 notes floating around afterwards, you can send them to us and we'll flush them down the loo for you or something!

Seriously, PPC management is a key tool in the metric testing phase of what we do. Because of the synergies between PPC and SEO (or organic positions) some clients are recommended to continue running both, with SEO clicks reducing the PPC costs considerably.

Search Engine Optimisation

SEO is one of those things that attracts people with all sorts of skills and ethics. Forgive us, we don't intend to knock the competition, but potential clients deserve to know that it's NOT a matter of "you've either got the skill or you haven't". All SEO is NOT the same; there is a whole range of skill levels offering varying levels of success. It's a fact that are dubious techniques being used that can a site black listed from the search engines. Even good web developers don't necessarily have the skills to be good SEO engineers. We know, because we speak to them. It's turning into a real jungle and we don't envy anyone trying to sort it out. But now you've found SEpro you've found an oasis (if they had them in jungles!)

To offer the sort of service that SEpro is offering, we need to be at the top of our profession, understanding exactly what the search engines want and developing techniques that work with the search engines rather than against them. It's because we have such advanced techniques and a first class track record, we are in a position to have confidence in the results we get. Yes, it's harder work, but that's what you have to do to get results. After we've done the testing, the main part of your campaign is likely to be based on organic positions obtained through SEO. It forms a good bedrock, reduces costs and helps deliver an excellent RoI.